The Smaato Publisher Platform (SPX) is the leading global real-time advertising platform for mobile Publishers and App Developers.

Set Up Your SPX Account

It only takes a few minutes to register your account, create a new app, and define ad spaces. Then you’re set to start making money.

  1. Sign in to your SPX account at
  2. Add your first app
  3. Define your adspaces
  4. Create and edit line items
  5. Integrate your inventory

Find here a video to help you get started with SPX.

Step 1

Sign in to your SPX account by going to

From here simply enter your login details and you will be directed to the SPX dashboard.

OR, If you are new to Smaato and would like to sign up for SPX account, click the link for Register now!

Step 2

To register for an account, fill in the information as requested and click the Sign Up button.

After signing up, you will receive an email from Smaato where all you need to do click the link to activate your account.

Step 3

On your first login you will be directed to the Welcome to SPX screen.

  • From here you can watch the short video overview on how to get started with SPX.
  • Or you go directly to adding your Apps and Adspaces in SPX by clicking the button for + New App.
Step 4

Next, you will see the Create New App window where you will need to enter some mandatory details including:

    • App Type*
    • App Name*
    • Download URL*
    • Category*
    • COPPA*
    • You also need to start by adding your Adspace/s.

Create new App:

  1. Choose the Operating System (OS) for you app (or choose 'Mobile Site' if you're looking to integrate a mobile site)
  2. Enter your app name (and optionally a description).
    1. We recommend adding the name of the app with the Operating system (OS) separated by spaces and a dash, this is especially if you have one app set up for both Android and iOS. See here for examples:
      1. App Name - iPhone or App Name - iPad
      2. App Name - Android

  3. Enter the App download URL from where your application can be downloaded (i.e. The App Store and Google Play Store).
      1. For mobile sites simply add the website's https URL).

  4. For the App Category, we recommend choosing the most applicable IAB category from the drop-down list.
      1. Remember to choose this category based on the content of what your app is about.

  5. Next you will need to check the box for COPPA, this is to confirm that your app is not directed at end-users under 13 years of age and defined by the Children's Online Privacy Protection Act.
  6. Next, you will then need to start defining your Adspaces, which are the ad placements inside the app that you want to monetize.
Step 5

Defining Your Adspace/s:

(You can add as many Adspaces as you need for your app. To add more simply click the + New Adspace button to expand the list.)

  1. Start by assigning the Adspacename. We recommend using details (with dashes separating information) such as App name, the Adspace position, Ad Format, and dimension, but you can use whatever helps you to keep track of your Adspaces. See here some examples:
      1. App Name - iPhone - 320x480
      2. App Name - iPad - VAST - 1024x768
      3. App Name - Android - Banners - 320x50
      4. App Name - Android Tablets - Interstitials - 1024x768
  2. Next, select the Dimension of the Adspace from the drop-down list.
  3. The Ad Position and Category of the Adspace are optional to enter.
      1. However, we still encourage you to specify this information in order for the full information to be passed in the exchange to help yield higher revenue. The Adspace's section category will be passed in addition to the app category.

  4. When you are done entering your info, you then just need to click Save to go back to the SPX Dashboard.
  5. You can click Save & Create App to add any additional applications that you wish to monetize.

Please Note: You can always edit Adspaces later simply by following these steps:

  1. Go to Inventory
  2. Click on the App Name from the list of apps
  3. Hover cursor over the Adspace that you need to edit
  4. Then click on the edit symbol
Step 6

Now all that is left to do, is to integrate your App with Smaato.

  • You can integrate you app/s with Smaato with the Smaato SDK or with Ad Tag.
  • To integrate, choose the tab of your preferred integration option, then follow the given instructions.

For further intergration information for the Smaato SDK and Ad Tag, please refer to our Publisher Integration section here in the Smaato Wiki!

Step 7

Once you have integrated your app/s, you will then need to create your line items for the Smaato Exchange. We will cover this in more detail in the next section title Creating your Line Items.

In the meantime:

If you ever want to create a new app you just have to go to the SPX > Inventory > and click the button for + New App.

If you need to go back to the available integration options, click on the dropdown menur next to the account email in the top right corner of the SPX platform from there you will select the option for Smaato Integration.

Now you are ready to start monetizing your App inventory!

Please also remember that if you feel that have made any errors in the setup of your Apps and Adspaces, you can always edit these by going to the Inventory tab, clicking on the edit symbol next to the App name or Adspace, and then use the edit window adjust the options.