Looking to set up a Native Ads campaign with native creatives? Use our new Native Ad Builder to assemble your own native ads!
Please Note: First, you'll need to go through Steps 1 to 3 of setting up Direct Orders (Creating an Order, and creating a Line Item).
Next, in the Creative Setup screen, toggle the Creative Type to Native.
The Native Ad Builder will open up, enabling you to define your preferred format and upload all your media.
Here's a step-by-step on how to assemble your creative:
Creative Type*: Set to Native (as aforementioned)
Layout*: Choose between the following IAB-standard layouts:
These layouts conform to the currently most common use cases of native ads. Of course, you can tailor the elements of a native creative to a layout that suits your property's specific needs; if you wish to do so, choose the Custom option.
Ad Title*: This is essentially your ad's title or headline.
Click URL*: Paste the URL of the page where you intend to send your users upon clicking here.
Ad Description: This is descriptive/explanatory text that goes along with your ad.
Icon: The primary image creative of your native ad; you can either upload a file or point to a URL. (80 x 80 px recommended)
Main Image: The secondary image creative of your native ad; you can either upload a file or point to a URL here as well. (1200 x 627 px recommended)
Call To Action: Your ad's CTA - usually something like Download, Shop Now or Learn More.
Star Rating: If you have a star rating that you'd like to reflect in your ad, determine it here.
Beacon: If you have a third-party view beacon (e.g. by an advertiser) to confirm that the ad has been fully called and displayed, insert its URL here.
+ New Element: Need to add another element? Create an additional element to your liking.
Items marked with a red asterisk * are always mandatory!
When you're done, your ad should look somewhat like this:
Ad Title: This content piece's headline will be "Movie Fans".
Click URL: In this example, we're aiming to incite an app download. Accordingly, the Click URL points to an App Store entry.
Ad Description: The text acts similar to a content preview, adding a little bit of context to value/persuasion.
Icon: In this example, the app's icon works perfectly as the primary image.
Main Image: The secondary image sensibly contains a contextual screenshot of the app.
Call To Action: This CTA is pretty clear - Download Movie Fans.
Star Rating: This star rating reflects e.g. the current App Store rating average.
Beacon: Assuming that we're not working with a third-party beacon here, that field is left empty.
Now just hit Save, and your creative is all set up!
It's ready to be served to your Native Adspaces; if you haven't set up any Native Adspaces yet, check out our documentation on Native Ads Integration.