For more information on setting up Custom Tag-Based Ad Networks, check out our separate page: Configuring Custom Tag-Based Ad Networks.

Step 1

Please note:

This is not a mandatory step to get set up. This only pertains to you if you have your own accounts with Ad Networks that you want to integrate with SPX.

Assuming that you're still logged in (if not, log in to your SPX account at; head over to the "Networks" section via the top navigation.

You'll see an overview of your own Network Accounts (which should be none yet).

To create a new one, hit "New Network".

Step 2

A screen will pop up, showing you all available Ad Networks integration options. If you need integration for a different Ad Network, please contact us.


Click on the "Add [...] +" button of your desired Ad Network.

Please Note:

Integrations for Inmobi, MobFox, VServ, Tapit, AdMarvel, Tapsense, ONE by AOL: Mobile Marketplace (Nexage) and Custom Tag Networks are Server-based connections, while integrations for AdMob, MoPub, iAd, ONE by AOL: Mobile (Millennial Media, Nexage), Custom SDK Networks and the Facebook connector are Client-based connections.

Please refer to the respective sections below.  

Server-based API Integrations

Step 3.1a 

The following steps apply for Inmobi, MobFox, VServ, TapIt, AdMarvel, Tapsense and ONE by AOL: Mobile Marketplace (Nexage) integrations.

For more information on how to set up a Custom Tag Network, head over to Configuring Custom Tag-Based Ad Networks.

Next, you'll be offered the choice of proceeding with or without Revenue Reporting. Although we recommend you set up Revenue Reporting - this will also boost your revenue! -, this requires an API Key.

Step 3.2a

If you can't get an API Key, you can also proceed without Revenue Reporting by selecting "Disable Reporting".

Next, hit 'Save'.

Now, your Ad Network setup has been created. You can't put it to good use yet, though; you'll have to create a Line Item first.

Client-based SDK Integrations

Step 3b

The following steps apply for AdMob, MoPub, iAd, ONE by AOL: Mobile (Millennial Media, Nexage), Facebook and the Custom Network connector.

At present, there are no additional configurations necessary on SPX.

When creating the Network Account entity, you can proceed directly to the Line Item configuration by clicking Save & Add Line Item.

You will need to set up mediation on SDK level - read more here:

iOS: iOS#8.ClientSideMediation

Android: Android#9.ClientSideMediation

Line Item Setup (both Client- and Server-based integrations)

Step 4

Remember setting up an SMX Line Item? This is pretty similar:

As a namewe recommend "InMobi", "AdMob" or similar.

As a description, just enter "InMobi Line Item 1" for now

The status is by default set to PlayWe suggest you leave it on Play - toggling it sets it to Paused, which in practice only makes sense if you're setting up an adspace that you want to go live later (i.e. for release dates).

The Priority defines the Line Item's priority - so it defines the priority of this demand source configuration. Choose "12" for now. If you've got an SMX Line Item on Priority 12 already, Dynamic Demand will get the highest price for your inventory from across both sources!

Unless you're clearly intending on allocating traffic partially, leave Traffic Allocation at 100.0%.

Set the current date as the Start DateIf you don't have a planned End Date, just leave that one blank.

The App ID is the unique identifier that the Ad Network gave your inventory. Log into your Ad Network account, set up a property if necessary, copy the Property ID/App ID/Zone ID (the ID has different names across platforms), and paste it into the App ID field.

Please note for Tapsense integrations

Tapsense provides two Ad Unit IDs - one for client-side (SDK), one for server-side (API) integrations; make sure that you're using the correct Ad Unit ID, i.e. the server-side (API) one.

The Manual CPM Rate is where you can set a manual CPM for your Network Line Item, which should reflect the actual CPM rate that you're expecting from your Network relationship. As the key advantage of bringing Network relationships into SPX is their possibility to auto-optimize within Dynamic Demand, setting a manual CPM makes sense if

a) you've disabled reporting for your Network account (i.e. intend to traffic this Line Item manually),

b) you've just enabled reporting a moment ago, and want to use a manual CPM in the interim until auto-optimization starts fully picking up (which may take up to 3 days).

Please Note for Client-Side Integrations:

Since Reporting is not available yet for Client-Side Integrations (SDK Mediation), you'll have to enter a Manual CPM rate and update it regularly.

Again, for now, the only setting you'll need is the Inventory tab: click on the "+ Add" button next to the App or Site you'd like to set up for this Network account.

After filling out the fields, your screen should look somewhat like this.


When you're done, hit Save.

Step 5 

And there you go - your Ad Network account is now integrated, and your Network traffic is now set up for Dynamic Demand!