Find here the example bid request and response for native ads with OpenRTB 2.2

Details

Smaato is currently running Native Ads on the Smaato Native Advertising Standard Template, which is currently in version 1.0.

The Smaato Native Advertising Standard Template works as an OpenRTB extension object, thus it's compatible with OpenRTB 2.0 to 2.2. OpenRTB 2.3 is not required.

Extension Object Description

Extension ObjectDescription
native
The root object of the template extension.
ver
Represents the used template version (currently 1.0)
iconsize
The icon's width and height; recommended: width: 80 & height: 80 
imagesize
The main image's size; recommended: width: 1200 & height: 627 
pubnsupport
Contains the types of creatives that publishers are requesting and are able to handle & render; if the parameter is missing, the default setting is text.
ctatextlen
The requested maximum length of the call to action text; recommended maximum length is 15 characters.
titlelen
The requested maximum character length for titles (25 characters recommended)
textlen
The requested maximum character length for text elements (100 characters recommended)


Bid Request

{
  "app": {
    "cat": [
      "IAB3"
    ],
    "id": "101000040",
    "name": "UAT_Native",
    "publisher": {
      "id": "1001000002",
      "name": "Smaato UAT"
    }
  },
  "at": 2,
  "bcat": [
    "IAB17-18",
    "IAB7-42",
    "IAB23",
    "IAB7-28",
    "IAB26",
    "IAB25",
    "IAB9-9",
    "IAB24"
  ],
  "device": {
    "connectiontype": 0,
    "devicetype": 4,
    "ifa": "38400000-8cf0-11bd-b23e-10b96e40000d",
    "geo": {
      "city": "Santa Fe",
      "country": "ARG",
      "lat": -31.6333,
      "lon": -60.699997,
      "metro": "0",
      "region": "21",
      "type": 2,
      "zip": "3000"
    },
    "ip": "201.252.0.0",
    "js": 0,
    "language": "de",
    "make": "Apple",
    "model": "iPhone",
    "os": "iOS",
    "osv": "4.3",
    "ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; de-de) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8F190"
  },
  "ext": {
    "carriername": "Telecom Argentina",
    "pchain": "07bcf65f187117b4:1001000002",
    "udi": {
      
    }
  },
  "id": "6680e1f1-3ced-4c2f-b9bb-a90ce36e647f",
  "imp": [
    {
      "banner": {
        "battr": [
          1,
          3,
          5,
          6,
          8,
          9
        ],
        "btype": [
          1,
          2,
          3
        ],
        "h": 0,
        "pos": 0,
        "w": 0
      },
      "displaymanager": "SOMA",
      "ext": {
        "native": {
          "iconsize": [
            80,
            80
          ],
          "imagesize": [
            1200,
            627
          ],
          "pubnsupport": [
            "title",
            "text",
            "iconimage",
            "mainimage"
          ],
          "ver": "1.0"
        }
      },
      "id": "1",
      "instl": 0,
      "secure": 0,
      "tagid": "101000040"
    }
  ],
  "regs": {
    "coppa": 0,
    "ext": {
      
    }
  },
  "tmax": 1499,
  "user": {
    "ext": {
      
    }
  }
}

Bid Response

{
  "id": "native-response",
  "seatbid": [
    {
      "seat": "native_seat1",
      "bid": [
        {
          "impid": "1",
          "price": 10.051027,
          "id": "native_seat1-bid1",
          "adm": "<SNAST><adtitle>Talking Tom, A new series</adtitle><adtext>Talk to Ms. Tom</adtext><iconimage><icon width=\"64\" height=\"64\">http://gsopd.net/images/icon.jpeg</icon></iconimage><mainimage><image width=\"1024\" height=\"768\">http://gsopd.net/images/image.png</image></mainimage><starrating>4.5</starrating><ctatext>Install</ctatext><clickurl>http://gsopd.net/images/image.png</clickurl><beacons><beacon>http://www.3rdpartyone.com</beacon></beacons></SNAST>",
          "adomain": [
            "http://www.deutscher-kreditservice.de"
          ],
          "crid": "16969426",
          "cid": "2445",
          "iurl": "http://ams1.mobile.adnxs.com/cr?id=16969426"
        }
      ]
    }
  ]
}