To transact Private Marketplace Deals (Preferred Deal/Private Exchange), Smaato offers two options, depending on the Buyer's standard:
OpenRTB 2.0/2.1: Extension Object
OpenRTB 2.2 or later: PMP/Direct Deal Object (dealid)
What's a Deal ID?
Deal ID, or deal identifier, is the unique number of an automated ad buy, usually an alphanumeric string, e.g.
What's a Preferred Deal?
A Preferred Deal (PD) is a Deal ID-driven programmatic 1-on-1 integration/relationship with a publisher. The publisher creates a Deal ID and sets or negotiates a rate that the Buyer can accept (by submitting a valid bid response) or decline (by not submitting a valid bid response) on an impression-by-impression basis.
What's a Private Exchange?
Also known as Private or Closed Auction; similar to a Preferred Deal, a Private Exchange (PX) is a closed-exchange setup where up to 25 DSPs with the PX's Deal ID can bid on a publisher's traffic. There's no fixed rate; instead, there is a floor price, which is also submitted in the bid request.