Native Ads (1.1)
Here you will find example bid requests and responses for native ads with OpenRTB 2.4
Bid Request – Native 1.1
{
"allimps": 0,
"app": {
"bundle": "defaultBundleId",
"cat": [
"IAB7-42"
],
"id": "246",
"name": "defaultAppName",
"publisher": {
"id": "5020345",
"name": "PublisherName"
},
"storeurl": "https://itunes.apple.com/app/apple-store/id953922567567341232323"
},
"at": 2,
"bcat": [
"IAB17-18",
"IAB7-42",
"IAB23",
"IAB7-28",
"IAB26",
"IAB25",
"IAB9-9",
"IAB24"
],
"device": {
"connectiontype": 0,
"devicetype": 4,
"didmd5": "d1c553888076489a45af4b6dfb9392eb",
"didsha1": "81407cd1808b59681f2da1341d8ac62dfa9293fa",
"geo": {
"city": "Boston",
"country": "USA",
"ipservice": 3,
"lat": 42.360504,
"lon": -71.0548,
"metro": "506",
"region": "MA",
"type": 2,
"zip": "02109"
},
"h": 480,
"ip": "50.255.150.200",
"js": 0,
"language": "en",
"make": "Apple",
"model": "iPhone",
"os": "iOS",
"osv": "4.3.2",
"pxratio": 1,
"ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5",
"w": 320
},
"ext": {
"pchain": "07bcf65f187117b4:5020345"
},
"id": "746cd899-a478-4d58-9dc9-2835e0213ddc",
"imp": [
{
"displaymanager": "SOMA",
"ext": {
},
"id": "1",
"instl": 0,
"native": {
"request": "{\"ver\":\"1.1\",\"plcmttype\":1,\"plcmtcnt\":1,\"seq\":0,\"assets\":[{\"id\":1,\"required\":0,\"title\":{\"len\":90}},{\"id\":2,\"required\":0,\"img\":{\"type\":3,\"wmin\":627,\"hmin\":627}},{\"id\":3,\"required\":0,\"img\":{\"type\":1,\"wmin\":50,\"hmin\":50}},{\"id\":4,\"required\":0,\"data\":{\"type\":2,\"len\":140}},{\"id\":5,\"required\":0,\"data\":{\"type\":12,\"len\":15}},{\"id\":6,\"required\":0,\"data\":{\"type\":3}}]}",
"ver": "1.1"
},
"secure": 0,
"tagid": "5020465"
}
],
"regs": {
"coppa": 0,
"ext": {
}
},
"tmax": 1499,
"user": {
"ext": {
}
}
}Bid Response – Native 1.1
{
"id": "general-dsp",
"bidid": "general-dps-bid-id",
"seatbid": [
{
"seat": "general-dsp-seat1",
"bid": [
{
"impid": "1",
"price": 1.0,
"id": "general-dsp-native-ad",
"adm": "{\"native\" :{\"link\":{\"url\":\"http:\/\/i.am.a\/URL\"},\"assets\":[{\"id\":$TITLE_IDS,\"required\":1,\"title\":{\"text\":\"Title\"}},{\"id\":$IMAGE_IDS,\"required\":1,\"img\":{\"url\":\"https:\/\/creatives.smaato.com\/creatives\/native\/1456230556037.png\"}},{\"id\":$IMAGE_IDS,\"required\":1,\"img\":{\"url\":\"https:\/\/creatives.smaato.com\/creatives\/native\/1456230556037.png\"}},{\"id\":$DATA_IDS,\"required\":1,\"data\":{\"value\":\"Description\"}},{\"id\":$DATA_IDS,\"required\":1,\"data\":{\"value\":\"CTAText.\"}}],\"imptrackers\":[\"http:\/\/tracker.net\/tracking\/beacon1\",\"http:\/\/tracker.net\/tracking\/beacon2\",\"http:\/\/tracker.net\/tracking\/beacon3\"]}}",
"adomain": [
"example.com"
],
"crid": "native-crid",
"cid": "native-cid",
"iurl": "http://us-east-user.demo.net/image.png",
"nurl":"http://us-east-user.demo.net/win_notice/smaato_bid?rid=2G2J5QmI7JIKuEoeOyv-Fob7-MI19Iwm6q7tBiURHo8KCBFQ1tLBZTZHYH66VyIYN5amxUtCifKIY_l6IzDfJmiku4ukesiP5GdMtQ-0WRWnbtImXV7MWGTRUV23mQhIN9n8lAe_GfyhvwBOYX3ZcQEG8rlKkdBMM9iWRmAW25QjbJ6p6uS6KpTkujKcXqDXeDn76blEVDMdsOtyAd8871FPeN8MHxWK4bSKHy8uwN5P_LEMJL87i3yBG4UaZnxm--KUTpdLGo_ZqNmIQclot1VbuTcWZu9Z_wlDpq62FmP6vKHOs5o73onK9xlhP8IWiM_jEZGozvP7EHQiA0wpZ9jDKyEwUkLGkj_XyMkGqTjhjyeskjEbP5RAFojdXNp4EfuiVt6q-ToRHZ_Pjsq3HOurWfmZl2TVig7JAOVpYBt-sV8Nwiw67oxN3R1rQfhsHvhMBcFapqiAu0sOlNmMyJjwCAThPYX2eii3xy9MUe6KXUJSAcxj6xPFHM-TIm9KHKhFrilqpk6E2-8GLBIGoVMbKojd74bf9i5qIG14HJEb99zoHxG5rh_nXJ4DytgftwphiiKRmqSkpEIxsCjj0mGfeOXVWDBNpHF2GJ738XF9DTSE33IUkfYD7Ug&p=${AUCTION_PRICE}&aid="
}
]
}
]
}Last Modified: November 29, 2021 at 2:02 pm